FullStory Digital Analytics (Part 1/2): Getting Insights into Customer's Experience of your Products
FullStory Digital Analytics (Part 1/2): Getting Insights into Customer's Experience of your Products
Snowpal Podcast: Overview of digital analytics and its importance in understanding user behavior & improving online marketing strategies.
This podcast episode explores digital analytics tools, with a focus on FullStory. The host provides an overview of digital analytics and its importance in understanding user behavior and improving online marketing strategies. The features and configuration of FullStory are discussed, including the ability to analyze user activity, track frustrated sessions and rage clicks, and use UTM campaigns for tracking. The episode also touches on the use of DataDog for digital analytics and highlights the various aspects that can be analyzed, such as session length, user behavior, and conversion rates. The episode concludes with the importance of using digital analytics to improve business performance.
Takeaways
Digital analytics tools help gather, analyze, and interpret data from digital sources to understand user behavior and improve online marketing strategies.
FullStory is a digital analytics tool that provides detailed insights into customer behavior, allowing for optimization of webpages, marketing campaigns, and online initiatives.
Features of FullStory include analyzing user activity, tracking frustrated sessions and rage clicks, and using UTM campaigns for tracking.
Session length and active time are important metrics to consider for user engagement and scalability.
Frustrated sessions and rage clicks can provide insights into user experience issues and areas for improvement.
UTM campaigns and sources can be used to track and analyze the performance of digital marketing campaigns.
DataDog is another tool that can be used for digital analytics and offers features for monitoring and observability.
Digital analytics can be customized to analyze different aspects such as user behavior, page performance, and conversion rates.
Using digital analytics can help businesses improve their online presence, understand user needs, and make data-driven decisions for growth and optimization.
Chapters
00:00 Introduction and Context
01:27 Overview of Digital Analytics Tools
03:49 Exploring FullStory
07:14 Configuring FullStory
09:40 Analyzing User Activity in FullStory
13:13 Additional Features of FullStory
19:00 Importance of Session Length and Active Time
20:04 Optimizing User Experience and Scalability
21:45 Frustrated Sessions and Rage Clicks
22:33 Understanding Frustrated Sessions and Rage Clicks
23:37 UTM Campaigns and Sources
26:34 Using UTM Codes for Tracking
28:38 Customizing Analysis Parameters
29:42 Exploring DataDog for Digital Analytics
31:56 Analyzing Different Aspects of Digital Analytics
38:00 Using Digital Analytics to Improve Business
39:16 Conclusion
Podcast
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Transcript
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