(Part 1/2) Content Marketing for Founders — Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)
Snowpal Podcast: Content Marketing for Startup Founders
In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Desi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing.
Takeaways
Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
Start by defining the problem your product or project solves and communicate it clearly to your target audience.
Narrow down your target audience to a specific group or persona to create more focused and effective content.
Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters
00:00 Introduction and Background
01:19 Defining Content Marketing
03:14 Changes in Content Marketing
06:52 Challenges in Content Marketing
08:20 Determining the Type of Content
12:02 The Importance of Storytelling
14:22 The Order of Defining What, Why, Who, and How
18:04 Defining the Target Audience
20:53 Narrowing the Focus of the Audience
26:21 Starting Small and Expanding
31:51 Recap and Teaser for Next Episode
Transcript
Summary
Definition and Basics of Content Marketing:
Discussion on the definition and basics of content marketing, including its purpose, types of content, and its evolution over time.
Challenges and Changes in Content Marketing:
Exploration of the challenges faced in content marketing, such as choosing distribution channels, determining the type of content, and understanding the audience.
Defining Audience and Content Strategy:
Insights into defining the target audience, understanding their needs, and structuring content strategy accordingly.
Storytelling and Content Creation:
Discussion on the importance of storytelling in content marketing, including how to approach creating content that resonates with the audience.
Narrowing Focus and Distribution Channels:
Strategies for narrowing down the focus of content marketing efforts and selecting appropriate distribution channels to reach the target audience effectively.
Snowpal Products
Backends as Services on AWS Marketplace
Mobile Apps on App Store and Play Store
Education Platform for Learners and Course Creators